MentoTex

Subscribe

Dan Ariely

Dan Ariely is a psychologist and behavioral economist known for popular books on decision making, including Predictably Irrational (2008). His experiments on topics such as anchoring, pricing and the pull of free items have been widely discussed. Some of his work has also faced scrutiny over data, so where we draw on it we link to the original papers and note where findings are debated. This page lists our articles, quizzes and videos that mention his research, so you can read the sources yourself.

Quizzes on this topic

QuizPredictable Irrationality ProfileFive predictable ways our choices drift from logic. Which ones are yours?This quiz looks at five well-studied ways that choices drift from pure logic in predictable directions: relativity, the pull of free, mixing social and market rules, expectation and hot-state choices. Predictably irrational is not a flaw. It describes patterns that nearly everyone shows, and that can be anticipated and designed around.10 questions · 4 min