The researchers and authors whose work MentoTex draws on. Pick a name to see every article that builds on their studies and books.
Daniel Kahneman
Daniel Kahneman (1934 to 2024) was a psychologist who shared the 2002 Nobel Memorial Prize in Economic Sciences for work on judgment and decision making under uncertainty. With Amos Tversky he founded the study of heuristics and biases and developed prospect theory, and in 2011 he summarised a lifetime of research in Thinking, Fast and Slow. His ideas on loss aversion, anchoring and fast and slow thinking run through this site. This page lists our articles, quizzes and videos that draw on his work, with links to the original research.
Amos Tversky
Amos Tversky (1937 to 1996) was a cognitive and mathematical psychologist whose work with Daniel Kahneman changed how we understand judgment and choice. Together they published studies on heuristics and biases in the 1970s, including the 1974 paper on anchoring, and prospect theory in 1979. Kahneman has said Tversky would have shared the Nobel Prize had he lived. This page lists our articles, quizzes and videos that draw on his research, which underpins much of behavioral economics.
Dan Ariely
Dan Ariely is a psychologist and behavioral economist known for popular books on decision making, including Predictably Irrational (2008). His experiments on topics such as anchoring, pricing and the pull of free items have been widely discussed. Some of his work has also faced scrutiny over data, so where we draw on it we link to the original papers and note where findings are debated. This page lists our articles, quizzes and videos that mention his research, so you can read the sources yourself.
Eldar Shafir
Eldar Shafir is a psychologist who studies decision making and the behavior of people under financial and cognitive pressure. With Sendhil Mullainathan he wrote Scarcity: Why Having Too Little Means So Much (2013), which argues that scarcity captures the mind and leaves less room for other concerns. He also worked early on with Amos Tversky on how the way choices are framed changes them. This page lists our articles, quizzes and videos that draw on his research, with the original sources.
Sendhil Mullainathan
Sendhil Mullainathan is an economist who studies behavioral economics, poverty and the use of data in decision making. With Eldar Shafir he wrote Scarcity: Why Having Too Little Means So Much (2013), and with Anuj Shah and Shafir he published a 2012 study in Science on how scarcity changes behavior. Parts of the wider scarcity research are debated, which we note where relevant. This page lists our articles, quizzes and videos that draw on his work, with links to the original papers.
Drazen Prelec
Drazen Prelec is a researcher in behavioral economics, marketing and decision science whose work has shaped how we think about money and payment. With George Loewenstein he described the pain of paying in 1998, and with Dan Ariely and Loewenstein he co-authored the 2003 paper on coherent arbitrariness, a study of how arbitrary anchors can shape later prices people give. This page lists our articles, quizzes and videos that draw on his research, with links to the original papers.