Robert Cialdini

Robert Cialdini is a psychologist best known for Influence: The Psychology of Persuasion (1984), which describes principles that make people say yes, among them reciprocity, commitment, social proof, authority, liking and scarcity. His research and field studies on compliance are widely cited in marketing and behavioral science. This page lists our articles, quizzes and videos that draw on his work, such as how commitment and consistency keep us on a course, with links to the original studies.

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